TermStar: Discover TermStar's return on investment (ROI)
Discover TermStar's return on investment (ROI)
To understand the return on investment associated with terminology management, one only has to analyse the costs resulting from incoherent use of terminology and unreliable communication. The phenomenon may crop up in any phase of the value chain:
Inaccurate communication of design requirements
Incorrect drafting of development specifications
Incoherent product documentation and translation errors
These communication errors can lead to all types of additional costs:
Delayed development processes and launch times
Downtime from errors operating machines/devices/software
Claims for the cost of repairs and technical assistance
Poor brand image and loss of sales
Therefore, the ROI of a terminology management solution is obtained thanks to savings gained by reducing these wasteful costs. For companies selling their products on international markets, a good terminology management tool is even more vital since errors such as those described occur and snowball each time the company's product information is translated into an additional language.
