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The engine of global growth: large-scale multilingual content

The engine of global growth: large-scale multilingual content


In an increasingly competitive global market, communicating in the language of the customer is a growth strategy. Industrial companies that export are no longer satisfied with translating a catalogue or subtitling a video: they now need to generate large volumes of multilingual content that maintains technical accuracy, respects brand identity and is ready for distribution in record time.

How can this be done without compromising on quality and without driving up costs?

The key is to integrate technology, terminology and human talent into a single workflow.

  1. Language technology with AI

Today's technology makes it possible to automate much of the work with surprising results. The artificial intelligence speeds up the initial translation of documents, videos and audiovisual materials. But what is really powerful is how these tools integrate with content management systems and allow for large-scale multilingual projects to be handled with speed and efficiency.

  1. Professional terminology management

In a highly specialised sectoral environment, every term matters. Therefore, consistency with sector-specific terminology and customer-approved glossaries is essential. A good terminology management system ensures that your technical documents, catalogues, instructions or campaigns maintain the accuracy your engineers demand and the consistency your customers expect.

  1. Human linguistic validation

Technology goes a long way, but the finishing touch is provided by the human expert. A professional linguist reviews, adapts and validates the content to ensure that it respects the tone, nuances and cultural context of the target market. This is what turns a correct translation into an effective message.


If your company wants to grow beyond its borders, you need a system capable of scaling your voice in all languages. With smart technology, controlled terminology and human review, it is possible.

Are you ready to multiply your global reach without losing control of your message?

Contact STAR.

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