When a company communicates about its products and services in several languages, some of that content has already been translated: technical specifications, corporate messages, instructions, marketing copy, etc. are repeated time and again.

Why translate something from scratch when it has already been correctly translated?

Translation memories allow you to store previous translations and reuse them whenever the same or similar content is required.

But their value goes far beyond simple convenience.

A company’s linguistic expertise

A well-managed translation memory is a real linguistic asset for the company.

Over the years, the translation memory builds up a body of decisions on how its products are translated, how the brand is presented, what terminology is used and how its messages are communicated in each market.

This helps to ensure consistent and recognisable international communication, even when different teams, translators or technologies are involved.

Translation memories and AI: better together

Artificial intelligence has transformed the way we work with languages, but it does not replace the linguistic expertise a company has built up over time.

• The translation memory remembers.
• AI generates and adapts.
• The professional makes the decision and approves it.

The combination of these three capabilities enables us to work faster without compromising consistency, quality or context.

AI can generate new translations, adapt content or process large volumes of information. The translation memory enables you to retrieve translations and terminology that have already been approved. And language professionals provide the necessary expertise to ensure that the result is accurate, natural and appropriate for each product, market and audience.

How does a translation memory benefit a company?

A well-managed translation memory can help to:

• Reduce costs by avoiding the need to repeatedly translate content that already exists.
• Speed up projects, particularly when large volumes of content are being updated.
• Maintain consistency by using approved terminology and messages consistently.
• Preserve linguistic expertise, regardless of the teams or technologies involved in the process.
• Guarantee consistent global communication, ensuring that a brand, a product and its features are communicated in the same way across all markets.

A living asset

A translation memory should not simply be a repository of old translations.

To ensure it continues to add value, it must be maintained, reviewed and updated. Companies change, products evolve, and so does the way we communicate about them.

That is why, in an environment where AI enables content to be generated at an ever-increasing rate, having high-quality linguistic assets is even more important.

Communicating globally with expertise

The real opportunity doesn't lie in choosing between translation memories, artificial intelligence or language professionals.

It’s about deploying each resource where it adds the most value.

Because for a global company, a translation memory contains something far more valuable than translated words: the way in which it has chosen to promote its products, its brand and its expertise in each market.

In the age of AI, harnessing that knowledge enables us to communicate better, faster and more consistently worldwide.

Would you like us to help you get the most out of your global communications? AI enables us to improve your translation memories.