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Website translation and multilingual SEO

 Web globalisation optimising the SEO ranking

Website translation and multilingual SEO

A recent European survey (Eurobarometer) found that 90% of Internet users prefer visiting web pages in their native language. This factor influences the time they stay on the website  and their willingness to make a purchase.  Experts in communication, marketing, and international business  always recommend translating a corporate website into the languages of the company's strategic markets where they plan to launch an internationalisation process.

STAR Servicios Lingüísticos can help you embark on the process of localising your website, also know as "web globalisation", to improve your ranking in the main search engines (Google, Bing, Yahoo, etc.). We can also update your multilingual content periodically.

We offer the following services:

  • Translation of web content and structure.
  • Web content translation and localisation in different formats: HTML, XML, image formats and multimedia formats.
  • Multilingual web management with various Web Content Management Systems (WCMS), including Drupal, Wordpress, Joomla and Typo3.
  • Multilingual SEO (Multilingual Search Engine Optimisation [MSEO], also called International Search Engine Optimisation [ISEO] .

Watch out for free online translations!

Nowadays there is a growing tendency to translate web content quickly and at low or zero cost with the help of machine translation services. This option should be avoided for most applications and uses, precisely because of the large number of mistakes that it still produces.

Imagine you decide to attend a trade fair where you will make contact with many potential customers. Your catalogue for national visitors is well designed, with clear, well-written information, but the catalogue you give to foreign visitors is full of spelling mistakes, typing errors and mistranslations with a substandard layout. Which visitors are more likely to contact you again?

Furthermore, translating your website using machine translation can negatively affect your search engine performance. For more information on how Google penalises the machine translation of web pages, see our blog, Globalízate (content in Spanish).


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